As stand up paddle boarders and surfers, the ocean is our playground and we need to act as its shepherds. We do our best to use environmentally responsible materials, conserve energy, recycle and try to minimize our impact on the environment and the oceans. We encourage our customers to do the same.

Enjoy browsing and shopping on our website, and let us know if there’s any way we can help you find the perfect SUP/surfboard/gear for you. To see web customer reviews for our products, please click on the blue review tab on the left.

Thank you for voting Blue Planet as Hawaii’s Best Stand Up Paddle Shop.


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Blue Planet Surf got its start in 1993 on the island of Oahu. Founder Robert Stehlik was a business student at the time and created the brand and business plan as a college project at the University of Hawaii. The concept was simple: unique surfwear and equipment from Hawaii – for surfers, by surfers.

The name was inspired by the view from an airplane window while returning to Hawaii from the mainland. While cruising at 36,000 feet, Rob realized that we live on a Blue Planet with more than two thirds of the earth covered by water.

We believe that having fun in the ocean is a motivator for protecting it, so our mission is to help more people have fun in the water. The business started as a clothing line with the first shipments being sold in Hawaii and Japan. More international orders followed and we got our start retailing our gear at the Aloha Stadium Swap meet in 1994. The first Blue Planet Surf Shop opened in Paia, Maui in 1995, followed by a shop at Aloha Tower market palace. We moved to our location on Kapahulu Avenue in 1998, close to surf epicenters Diamond Head and Waikiki. We are now proudly based out of Kaka’ako on O’ahu, where our flagship retail store and warehouse are located.


Visit Us

Blue Planet Surf Shop is Hawaii’s Stand Up Paddle Headquarters, central location close to Ala Moana Beach Park at 540 Ward Avenue.

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