About Blue Planet Surf SUP HQ


Blue Planet Surf Gear got its start in 1993 on the island of Oahu. Founder Robert Stehlik was a business student at the time and created the brand and business plan as a college project at the University of Hawaii. The concept was simple: unique surfwear and equipment from Hawaii- for surfers, by surfers.

The name was inspired by the view from an airplane window returning to Hawaii from the mainland. We live on a Blue Planet, more than two thirds of earth is covered by water. The oceans absorb significantly more carbon dioxide than all the forests in the world combined. Many countries are protective of their land based resources but the oceans are too often abused and seen as an endless reservoir of fish and a boundless receptacle of pollution.

As surfers, the ocean is our playground and we need to act as its shepherds. As a business, we do our best to use environmentally responsible materials, conserve energy, recycle and try to minimize the impact on the environment and the oceans. We encourage our customers to do the same.  We believe that having fun in the ocean motivator for protecting it, so our mission is to help more people have fun in the water.

The business started with a clothing line with the first shipments being sold in Hawaii and Japan. More international orders followed and we got our start retailing our gear at the Aloha Stadium Swap meet in 1994. The first Blue Planet Surf Shop opened in Paia, Maui in 1995, followed by a shop at Aloha Tower market palace. We moved to our l location on Kapahulu Avenue in 1998 on the way to the surf at Diamond Head and Waikiki. 

In January 2010 we moved into our current location, Hawaii's SUP HQ, at 540 Ward Avenue, with a bigger store where we can offer a wide selection of our product at great prices and service our loyal local and international customers.  At our shop, we specialize in Stand Up Paddling and offer the latest gear from the best brands in the business as well as rentals, free demos, a weekly training group, new and used gear, repairs, lessons, and expert support for paddlers from novice to pro level.

The focus of our business is on growing our line of Blue Planet SUP gear through our network of international distributors.  Currently, we have exclusive distributors in these markets:  Australia, US East, Canada West, Canada East.  We are seeking qualified distributors for other international markets, please contact us if you are interested.

We hope you enjoy our website and hope you can visit our shop in Honolulu or one of our international dealers.

Thank you & Aloha,

Robert Stehlik, founder



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