Distributors & Retailers

Blue Planet Surf
540 Ward ave
Honolulu, HI 96814
Phone Number: (808) 596-7755
Group: Retailer & Distributor

Second Wind Maui
111 Hana Hwy #110
Kahuli, HI 96732
Phone Number: (808) 877-7467
Group: Retailer

S. Tokunago Store
26 Hoku St.
Hilo, HI 96720
Phone Number: (808) 935-6965
Group: Retailer

Kona Boys
79-7539 Hawaii Belt Rd.
Kealakekua, HI 96750
Phone Number: (808) 328-1234
Group: Retailer

Hanalei Surf Co.
5-5190 Kuhio Hwy C5
Hanalei, HI 96714
Phone Number: (808) 826-1900
Group: Retailer

Hawaiian Watersports
167 Hamakua Drive
Kailua, HI 96734
Phone Number: 808 262 5483
Group: Retailer

Tropical Rush Surf Company
62-620 Kamehameha Hwy
Haleiwa, HI 96712
Phone Number: 808 637 8886
Group: Retailer

Nikau Kai Waterman Shop
1300 Highland Ave
Manhattan Beach, CA 90266
Phone Number: (310) 545-7007
Group: Retailer

Bluerush Boardsports
400 Harbor Dr
Sausalito, CA 94965
Phone Number: (415) 339-9112
Group: Retailer

Exotic Surf Boards
33 Lighthouse Road
Babylon, NY 11702
Group: Retailer

Unsound Surf
359 E. Park Ave
Long Beach, NY 11561
Phone Number: 516-889-1112
Group: Retailer

Leaf in Creek Outfitters – Five Points
506 Andrew Jackson Way
AL 35801
Group: Retailer

Leaf in Creek Outfitters – Hampton Cove
5832 US Hwy 431 S.
AL 35741
Group: Retailer

Walk on Water
9808 Stephen Decatur Hwy Unit 6
Ocean City, MD 21842
Phone Number: 410.289.8787
Group: Retailer

Coastal Surf Supplies
12407 Old Bridge Road Unit C
Ocean City, MD 21842
Phone Number: (410) 213-7038
Group: Distributor

Xtremely Board
610 State road
Dartmouth, MA 2747
Phone Number: 508-990-9876
Group: Retailer

Suncatcher Surf Shop
9425 Second Ave
Stone Harbor, NJ *08247
Group: Retailer

Blue Planet SUP Australia

3/5 Bounty Close
Tuggerah Business Park

Tuggerah NSW 2259

P: 02 4351 8934

Email: info@blueplanetsup.com.au
Group: Distributor

Hardcore Surf & Paddleboard
248-B Princess St
Winnipeg, MB R3B 1M2
Phone Number: 204 802 9395
Group: Retailer

Nomads Surf & Snow
Suite 1-4603 Lakeshore Dr
Sylvan Lake, AB T4S1C3
Phone Number: 403-887-3119
Group: Distributor & Retailer

Natural Surf
Okinawa, Japan
Group: Retailer

We are working on expanding our international distribution and dealer network.

If you are interested in becoming an authorized Blue Planet dealer in a region currently serviced by one of our distributors, please contact the distributor directly.


If we don’t have have a distributor in your region yet, please check back soon as we are expanding our international distribution network.


Blue Planet message to potential distributors:

Why Blue Planet?

  • Blue Planet is one of the only Stand Up Paddle brands available internationally that is not only Hawaii based but also locally owned and operated.
  • Hawaii is the epicenter of the Stand Up Paddle world and Blue Planet has been involved in the SUP business from the very beginning. We were one of the first businesses to sell Stand Up Paddleboards in Hawaii. Our flagship store in Honolulu has become the biggest retailer of Stand Up Paddle boards and gear in Hawaii.
  • Being based on Oahu where we have great surf, downwind and flat-water conditions and warm weather year round which gives our team perfect conditions to test and improve our products year-round. We innovate, design and test all our gear locally and once we are happy with the prototype, we have the production models made by our manufacturing partners in Asia.
  • We support our international distributors through event sponsorships, online and social media marketing campaigns and by visiting local markets, offering clinics and demos and marketing support.
  • Our blueplanetsurf YouTube channel currently has over 2 million views, 5000 subscribers and continues to grow rapidly, with new videos posted on a weekly basis. No other SUP brand has a bigger following on YouTube.
  • Our aspiration is to become one of the leading brands in the Stand Up Paddle market internationally. We have great distributors in Australia, Canada, Japan and Fiji. We plan to continue growing our brand through a network of independent distributors that know their local markets and are engaged in their local Stand Up Paddle scene.
  • We are looking for distributors in all markets but are particularly interested in partnerships with independent distributors in these markets: Europe, Asia, the US mainland, Central and South America, New Zealand and Polynesia.


What we are looking for in a distributor:

An ideal candidate is passionate about Stand Up Paddle boarding, is connected to the local stand up paddle market and ideally has some experience running a business. As a distributor you will need access to capital to finance the shipments and need to be able to warehouse, sell and distribute boards and accessories.


How it works:

The minimum order to get distributor pricing is a 20’ container with a minimum of 35 boards. If you are interested in securing an exclusive distribution territory, you will have to commit to minimum annual orders, depending on the size of the market of the exclusive territory. We usually offer a 4 year exclusive with small a small order minimum in the first year to help you gets established and then expect orders to increase the following years.


If you are interested and would like to receive more information, please contact Robert Stehlik through our contact us page

SUP distribution